Publishing

Overview

studentROI is the development arm of our EDU vertical - having built and managed a North American Top 3 student recruitment SaaS service with over 150 sites and multiple platforms, and over 1,300 college and university clients, from 2002 - 2017. This technology was sold in 2017.

studentROI acts as the development team for all technology as we re-enter the market with new products in 2024.

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Overview

schooldotcareer offers the potential student the opportunity to:

• Search on areas of study, programs, schools by location they wish to study - and request more information from the schools they are interested in
• Search on school events - and register for open-houses, info sessions, etc

• Search on and view videos of those who choose the path they are interested in taking and listen to their stories:

  • Why they chose their educational path
  • What it is like working in their field
  • Why they chose the area they went to school in to live.

The site also allows participating school career services departments, and economic development agencies to post their jobs to a job board searchable by industry School benefits:

• Each participating school receives student inquiries posted directly into their CRM
• Each Career Services department can access the schooldotcareer job board, and have Big Clic integrate a job board on their site if needed where their jobs are also posted.

Schools also have the opportunity to take advantage of Educational Marketing Services, and Industry Solutions to drive student enrolment, and career services placement

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Overview

winecollege offers the potential wine sommelier student the opportunity to:

• Search on areas of study, programs, schools by location they wish to study - and request more information from the schools they are interested in
• Search on school events - and register for open-houses, info sessions, etc

School benefits:

• Each participating school receives student inquiries posted directly into their CRM
• Each Career Services department can access the winecollege job board, and have Big Clic integrate a job board on their site if needed where their jobs are also posted

Schools also have the opportunity to take advantage of Educational Marketing Services, and Industry Solutions to drive student enrolment.

Tourism

Purpose:

• Drive visitor attraction to regional partners
• Promote authentic stakeholders, experiences vs traditional tourism stops
• Create collaborative marketing opportunities through Featured Routes, which create unique itineraries across multiple partner locations
• Create marketing efficiencies for our partners
• Offer stakeholders marketing opportunities to elevate their exposure
• Track footfall and referral traffic for each stakeholder location and report economic impact based on day-time vs overnight, average occupancy, average spend for each partner

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Overview

theweekendroute offers the potential traveller the opportunity to:

• Find off-the-beaten-path, ‘hidden gem’, authentic stops and travel to the areas who have the greatest match to their interests.
• Travellers can search on unique categories, and build itineraries based on their selections, start > end point, and travel time to ensure they arrive on time. These itineraries can then be shared.
• Travellers can also explore ‘Featured Routes’ that are pre-built itineraries based on categories of interest.
• Travellers can also book Packages

Destination Marketing Organization (DMO), economic developer benefits:

Each participating DMO has all their region reviewed by our editorial staff who then categorize and upload their authentic stops

Each participating DMO will also have ‘Featured Routes’ developed that will include their stakeholders

Tracking is set-up to measure footfall and referral traffic for each stakeholder location and report economic impact based on day-time vs overnight, average occupancy, average spend for each partner.

Stakeholder benefits:

• Stakeholders will be invited to become Basic Listings, and some will be invited to be included in Featured Routes to help lift their exposure
• Tracking is set-up to measure footfall and referral traffic for each stakeholder location

DMO’s and economic developers also have the opportunity to take advantage of Destination Marketing Services, and Industry Solutions to drive visitor attraction.

Economic Development

Purpose:

• Domestic, and international student recruitment to schools in the area
• Student placement in their fields of study for local post-secondary students, grads
• Student retention
• Resident attraction

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Overview

Please see above.

Economic developers also have the opportunity to take advantage of Economic Development Marketing Services, and Industry Solutions to drive investment, workforce development, visitor, resident attraction, and student attraction / retention.

Marketing

Purpose:

• Allows media buyers to search on and buy access to 1st party, and digitally managed audiences - and marketing services, which allow them to advertise to these audiences

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Overview

18dot64 offers media buyers the opportunity to:

• search for available 1st party and digitally managed audiences by:

  • Audience Network
  • Channel
  • Audience Type
  • Industry
  • County
  • Keyword

• view data cards for each audience including:

  • DATA CARD NAME
  • Audience Network
  • Audience Type
  • Industry
  • Audience Channel
  • Media
  • Network Partner
  • Media Access
  • Audience Size
  • Audience Source
  • Geo-targeting
  • Recency
  • Country
  • Audience Profile
  • Inventory
  • Keyword Tags
  • Pricing
• request audiences to include these audiences in their upcoming marketing campaigns

Publisher, DMO, Association partner benefits:

• Each participating partner can drive media buyer interest to their media through publishing their 1st party and digitally managed audience data cards
• Increased sales of their digital marketing products
• 1st party, digitally managed audiences, and marketing products can be developed by Big Clic on behalf of the publisher, DMO, association partners through our White Label services.

Publishers also have the opportunity to take advantage of Publisher Marketing Services, and Industry Solutions to expand their reach, and drive revenue through White Label services.

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