The Big Clic Data Group is responsible for the data work involved in building 1st party audiences - and additional audience development assets under the direction of our marketing team, to ensure your digitally managed audiences are composed of exactly who you need to reach.
1st party audiences
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These audiences are built based on requirements: industries; job title/s; geographic locations
Audience contact information includes
- Company name
- Contact name/s
- Title/s
- Address
- Phone number/s
- Email/s
Your audiences are onboarded via our LiveRamp integration and advertised across all in-demand channels.
Clients can also supply their own 1st party audiences in the form of customer files, and / or prospect files, which can also be onboarded and advertised to - or simply used to create look-alike audiences from.
Clients have the option to purchase the audience for internal use.
Big Clic also offers data hygiene services whereby the audience can be submitted at a later date for updating.
CASL compliant email verification is also available so the audience can be emailed. If requested, the following services are available:
Email marketing services
- Email list management
- Nurture campaign creative
- Email deployment
- Unsubscribe management
- Lead scoring based on open / click rate
- CRM page view tracking
- Email retargeting
Digitally managed audiences
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Geo-fence
These audiences are built based on geo-fencing locations or using addressable targeting
The Data Group develops locations to geo-fence based on client audience needs.
Locations can come in the form of
- trade shows, events
- locations the audiences frequent i.e wholesalers, distributors, dealers, retailers
- competitive locations
We develop a long / lat and pinpoint the centre of the location and then move out in radius intervals of 100 metres. Visitors can be excluded based on the duration of time spent at the location to eliminate employees if required.
Mobile devices we see in the geo-fence locations are captured and we advertise to them for up to 180 days after they leave.
‘Conversion Zones’, can also be set up for areas we want to track the mobile device IDs to i.e. client physical locations, etc.
Addressable
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These audiences are based on loading physical locations and targeting those who reside or work at those addresses.
These can be developed based on client input.
Search retargeting
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The Data Group performs competitive conquesting and keyword research to identify the terms most likely being ingested in articles read online by the intended audience.
These online audiences are captured and we advertise to them after they leave for up to 180 days.
Additional client audiences are build and managed by our Ad Operations team including
- Retargeting
- 3rd party segments - if applicable
- Engagement audiences
- cook-alike based on engagement