The Big Clic Data Group will build your geo-fence locations based on the locations you wish to collect audiences from: events; competitive locations; downtown shopping areas, etc
2 types of tactics can be used:
- 1. Target those that enter the defined location you are targeting while they are there
- 2. Collect audiences that enter the location and advertise to them after they leave (for up to 180 days)
Automation
Your locations can be automated to only advertise to, or collect audiences based on:
- time of day, days of week
- event days, times
Recurring targeting can be set up based on the same days / times each week or month
Filters
Audience filters can be set up to allow precise targeting:
- Centrepoint of the building rooftop - then expand the radius by increments of 100M - up to 1,000 metres
- Draw an outline of the building or region being targeted
Visitors can be excluded based on the duration of time spent at the location to eliminate employees if required.
Addressable
These audiences are based on supplying a file of physical locations and targeting those who reside or work at those addresses.
These can be developed for a client based on targeting input.
Conversion Zones
Did you know you can track the audiences you advertise to as they enter locations you want to track i.e your business locations.
This form of footfall traffic measurement can help when assessing your overall campaign ROA, cost / lead, or economic impact