Custom Intent Based Audiences
Your Big Clic marketing manager will work alongside our Ad Operations teams to develop custom intent-based audiences that allow you to mirror your current customers, and those of your competitors.
When developing custom audiences Big Cic uses Intent Based Audience research that include:
- Industry keywords
- Brand, product keywords
- Competitor brands, product keywords
We then utilize the above data across the following tactics:
Browsing Audiences
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Big Clic collects Browsing Audiences of those who read articles with the above keywords present. Once the reader leaves the page, we can advertise to them for up to 180 days.
The key to Browsing Audiences is to ensure the keywords very specific to the intended audience capture.
Browsing Audiences allow you to capture audiences of those reading about your industry, and your competitors.
Use case:
Intended target: pilots
Browsing audience keywords: names of pilot associations, names of pilot insurance companies, aviation headset, FBO, flight bag, aviation fuel tester, pilot certification, etc
Outcome: Those who view pages with these keywords present will begin to see the client ads after they leave.
Custom Segment Audiences
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Big Clic uses the strongest keywords (20) to create Custom Segment Audiences. These audiences are comprised of audiences who are interacting with similar advertising campaigns on the network, exchanges.
Custom Segment Audiences allow you to target those who are engaging with similar ad campaigns.
Intended target: pilot training
Custom segment audience keywords: pilot training, flight schools, pilot certification, aviation schools, pilot schools, private pilot license, commercial pilot licence, certified flight instructor licence, airline transport pilot licence, sport pilot licence, recreational pilot licence, etc
Outcome: Those who view pages with these keywords present will begin to see the client ads after they leave.
Behavioural Audiences
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Behavioural Audiences target a user based on their online behaviour. If a user is interacting with a specific type of ad campaign they will receive more of the same type of ads.
Intended target: pilot training
Outcome: Those who are engaging with similar advertising will begin to see the client ads.
3rd Party Audiences
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3rd Party Audiences are comprised of:
Networks who have partnerships with publishers: Bombora, AdSquare Data, Distillery, Eyeota, Cognism, Apollo.io, ZoomInfo, Datanyze, etc
Big Clic has access to thousands of 3rd party network audiences based on:
- Interest
- Job function
- Industry
- Industry, job function
Intended target: pilot training
Outcome: Those who have engaged with similar advertising will begin to see the client ads.
Additional Intent Based Audiences
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Engagement Audiences
Engagement Audiences are comprised of:
- retargeting audiences: client site visitors, or 2nd party site visitors
- engagement audiences: those who have engaged with the client advertising i.e. converted on any of the clients’ key performance indicators (KPIs - email or phone clicks, form submissions, online store check-outs, contact us page views)
Look-alike Engagement Audiences
Big Clic will then develop Look-alike Audiences based on the above Engagement Audiences.
Look-alike Audiences are comprised of online audiences with the same online intent and behaviour as those who have engaged with the clients’ advertising campaigns.