Audience Development - An Overview
Some of the media we develop is proprietary to the client, while others are made available for rent.
Big Clic also develops collaborative media relationships for clients where they share the media we develop for them with each other - i.e. multiple destination marketing organizations who wish to share their audiences and drive traffic to their regions, understanding the traffic generated for one will likely generate visitors to the other, etc.
The Big Clic Data Group is continually developing new audiences based on the primary client industries we serve.
If you don’t see an industry you are looking for, please inquire - we work in many industries not listed.
What is a White Label?
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Big Clic works as a white label audience development and agency partner for large publishers, and traditional media companies to help unlock digital media opportunities for them and their clients.
A white label relationship allows us to work as a partner of the publisher or media company. We work directly with their clients - and the client relationship and invoicing stays with the partner.
Big Clic also works as a white label partner for other industries:
- Destination marketing organizations whereby they offer their audiences and our services to their stakeholders
- Manufacturers whereby they offer our services to their sales channel partners as a unique selling proposition to help support their sales
These white label relationships allow us to build our own proprietary 1st party and digitally managed audiences that we utilize for our partner campaigns.
18dot64 Search Engine
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The 18dot64 audience search engine is available to media buyers and clients to public, and private, 1st party , and digitally managed audiences by:
- Audience Network
- Audience Channel
- Audience Type
- Industry
- Country of Origin
- Keyword
Data cards for each audience is available that outlines:
- Audience Network
- Audience Type
- Industry
- Audience Channel
- Media
- Network Partner
- Media Access
- Audience Size
- Audience Source
- Geo-targeting
- Recency
- Country
- Audience Profile
- Inventory
- Keyword Tags
- Pricing