Media networks are developed when one or more publishers agree to create audiences that are then made available to media buyers to advertise to.
Previously, media networks comprised magazines, TV, radio, outdoor advertising, website banner advertising and e-newsletters.
The digital landscape has created new opportunities as more media buying moves to online inventory and programmatic buying.
Anyone with a website has audiences that can be developed and made available to media buyers.
Audiences can be set up for all digital media channels:
Programmatic: Display, Mobile, In-app, In-game, Native, Streaming Audio, Video, Connected TV, Over-The Top (OTT), Digital-Out-Of-Home (DOOH)
All social media platforms: Facebook, Instagram, WhatsApp, Messenger, Reddit, LinkedIn, YouTube, X, TikTok, Snapchat, WeChat, Telegram, Twitch, Discord, etc
All search platforms: Google Search Network, Microsoft Search Network
1st party audiences:
1st party audiences are audiences for which you have contact information, e.g., print circulation, e-newsletter subscribers, and online form submissions. These can be onboarded and advertised to.
Retargeting audiences are developed by tracking site visitors and advertising to them after they leave.
Retargeting audiences can be set up for subdomains to ensure the audiences are more valuable to media buyers.
Digitally managed audiences:
Big Clic will further develop and manage audiences on your behalf:
Geo-fence audiences: The Big Clic Data Group will work with you to define the physical locations your audiences visit. Mobile device IDs of those who visit the places will be collected, managed, and made available to media buyers as part of your media network.
Engagement audiences: These audiences are comprised of those who engage with the advertising that your audiences are served.
Look-alike audiences: These audiences are comprised of audiences with the same online intent and behavior as your engagement audiences.
2nd party audiences:
When developing a media network, partners can also be added where applicable.
Utilizing your influence in the industry to pull together groups with well-defined and aligned audiences to yours is strongly recommended.
Big Clic will work with you to communicate the benefits to your partners and onboard them like we do you.
An example partner onboarding:
A Destination Marketing Organization (DMO) partners with municipal, tourism partners, and other DMOs.
Each partner is onboarded. The tourism audience reach expands. Higher profile brands and their media buyers engage.
Collecting information and making it available to be used for advertising needs to be privacy-compliant
Big Clic manages the compliance framework for each client, be it GDPR, cookie, or CASL compliance.
Having niche audiences that advertisers can advertise to is key. Big Clic can help with this.
We begin with an assessment:
When developing media networks, Big Clic focuses on specific verticals. The impact of the larger network also attracts the attention of media buyers. This benefit is passed along to our smaller partners.
Big Clic manages your audiences. No audience information is passed on to the client or agency when utilizing your audiences.
If the client wishes to pay for the use of your audience, Big Clic will facilitate the subsequent advertising on your behalf.
As a marketing solutions provider for over 25 years, Big Clic develops marketing products for a diverse group of B2C and B2B verticals.
Once your media network has been developed, Big Clic will curate media products that will enable your clients to reach your audiences.
Client pricing is then developed that will include:
Audience fees: The cost to access your audiences
Media fees: The cost to advertise client ads to your audience across select channels and platforms, including programmatic, social media, and search.
Big Clic Management fees: Big Clic agency fees to execute the full program on your behalf. This is typically a shared percentage of the revenue generated by the media network.
The client will see a one-time price: the pricing model can follow one of the standard pricing formats based on the media solution developed:
Management fees will be discussed during the assessment. Fees are a percentage of the media revenue—our clients do not incur other fees.
Big Clic has over 20+ years of experience building media networks for brands of every size.
Big Clic promotes your media network through a strong network of media buyer industry relationships:
Big Clic Media Buyer Network - over 15,000 media buyers across North America receive ongoing communication from Big Clic.
18dot64 Media Search Engine - our 18dot64 search engine will allow us to develop data cards for each of your audiences and make them discoverable by our media buyers.
A 20+ year background in audience media network development:
2001 - 2006
Big Clic built and managed North America's largest opt-in email media network, emailBANK
2006 - 2017
Built and managed a top-three North American media network for post-secondary education, the studentROI EDU Network. Big Clic sold the technology in 2017.
2017 - Present
Big Clic's audienceGPS group began developing and managing media networks for some of North America's largest publishers. This has led to working with hundreds of high-profile brands on their proprietary audience development and management.
2018 - Present
Big Clic and its partners built and launched the Great Lakes region's most significant economic development and Tourism Media Network.
2023 - Present
Big Clic launched the 18dot64 Media Network, allowing buyers to search for audiences by vertical, interest, media channel, and more.
2025
Built and launched a new studentROI EDU Network
English English 
French
Italian
German
Spanish
Portuguese
Japanese
Korean