Industry-specific marketing solutions built by listening to our customers' needs

Industries

Industry Solutions - Overview

Industry Solutions are packaged industry specific marketing solutions developed by Big Clic. As a white label agency partner of North America’s leading publishers we are exposed to specific industry marketing objectives and develop solutions that address them.

What is a White Label?

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White Label is when we work behind the scenes as an extension of a publisher to develop digital marketing solutions they can sell to their clients. The White Label Agency manages the audience development and is responsible for full campaign execution. 

Publishers bolt our white label agency solutions into their media kits and sell our products to their clients.

The 1st party and digitally managed audiences we develop allow their clients to advertise outside the publisher’s Owned & Operated (O&O) media communities. The client can now advertise to the same highly targeted audiences, but on in-demand channels such as programmatic, social media, search, streaming audio and video, digital out of home (DOOH), connected TV (CTV) and Over-the-Top (OTT).

The audience development learnings and industry marketing solutions we develop for our publishers are now being made available directly to clients - saving you money.

If you don’t see an industry that interests you it is likely because we haven’t had a chance to add it - please reach out, we would be happy to review our custom solutions with you.

How Industry Solutions are Developed

As a white label agency, Big Clic works with hundreds of industry specific clients - listening to their objectives and developing advertising strategies is paramount to campaign success.

We begin with audience development using industry leading tactics across all in-demand channels to ensure the client understands the people we are marketing to are indeed the intended target.

We work with clients to understand their specific sales objectives:

  • Selling more product to through existing partnerships
  • onboarding new sales partners
  • Direct Sales (B2B)
  • Direct Sales (B2C)
  • Direct Sales (DTC)

We utilize our ad tech to develop a custom solution based on the objective

  • Awareness, lead generation, conversion
  • Hard lead, scored lead, soft lead
  • Sales funnel tracking
  • Benchmarks

B2B, B2C, DTC - Key Market Differences

Business-to-Business (B2B)

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Sales channel where the transactions occur between:

  • A business doing a direct transaction with another business
  • A business that sells their products or services through a sales channel: wholesaler, distributor, dealer, retailer

Business-to-Consumer (B2C)

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When a business sells their products to consumers through a sales channel i.e. retailer

Direct-to-Consumer (DTC)

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When a business sells direct to consumer without a sales channel partner

Education

As one of North America’s top 3 post secondary publishers and SaaS marketing solutions providers for over 15 years (studentROI publishing and tech group was established in 2003) Big Clic has worked with over 1,300 colleges and universities across North America providing marketing support for their admissions and career services departments.

360-degree solutions

Our 360-degree solutions addressed the student lifecycle from:

  • Inquiry > Admissions Appt > Application > Start
  • Student work placement
  • Grad, alumni work placement in their field of study

Big Clic sold our SaaS technology in 2017, and re-entered the market solely as a marketing solutions provider in 2021.

Our studentROI division (www.studentROI.com) is launching a new SaaS platform www.schooldotcareer.com in 2024, which will be a tool used by admissions to drive domestic and international applications - as well as career services to help find placement for their students in their fields of study.

Big Clic works with post-secondary student recruitment and admissions departments on marketing solutions that drive student enrolment:

  • Domestic in-market enrolment
  • Domestic outside market enrolment
  • International student enrolment
  • Distance education, online learning enrolment
  • Continuing education student enrolment
  • Alumni communication

Business-to-Business (B2B)

Since 2018, Big Clic has worked as a white label agency for some of North America’s largest B2B publishers.

We provide audience development solutions that allow them to offer their clients audiences across all in-demand channels: programmatic; social media; search - as well as new digital marketing products they bolt onto their media kits and sell.

As a white label agency - we work with clients directly as an extension of our publishing partners. This allows us to continue to understand the needs of the industry and develop, test, launch marketing solutions that work.

We are now making these solutions available to B2B clients directly - saving clients money - and allowing us to expand the working relationship outside of packaged solutions.

We work in hundreds of B2B industry verticals, delivering audience development and marketing solutions to clients. If you don’t see your industry listed, it’s likely we just haven’t had time to add it, so please set up a meeting to review you industry objectives.

Publishing

Since 2018, Big Clic has worked as a white label agency for some of North America’s largest B2B publishers.

We provide audience development solutions, and develop new digital marketing products they bolt onto their media kits and sell.

This allows the publisher to offer their 1st party and the digitally managed audiences to their clients so they can advertise on all in-demand channels:

  • Programmatic: Desktop, Mobile, In-app, Native, Streaming Audio, Video, Connected TV, Over-the-Top (OTT)
  • Social media: Linkedin, Facebook, Instagram, TikTok, X, Reddit, Snapchat
  • Search: Google Search Network, Microsoft Search Network
  • Digital Out of Home (DOOH)

Solutions include

Custom product development, pricing, sales support for:

  • Audience development across all in-demand channels
  • Awareness campaigns
  • Lead generation campaigns
  • Omnichannel, and A-la-Carte media products
  • Radio, TV, DOOH media products
  • Conversion solutions
  • Nurture solutions (SMS, email, voice)
  • Lead identification
  • Packaged Industry Marketing Solutions
  • Advanced KPI tracking, reporting
  • Dashboards

As a white label agency - we work with clients directly as an extension of our publishing partners. This allows us to continue to understand the needs of the industry and develop, test, launch marketing solutions that work.

Destination Marketing

Since 2017, Big Clic has been winning regional marketing awards for the work they do for destination marketing organizations, regional tourism organizations, convention & visitor bureaus and chambers of commerce across North America.

Working with hundreds of DMO, RTO, CVB, CoC clients we listened to their needs and developed purpose-built solutions that include:

  • Driving and measuring traffic to their hospitality stakeholders
  • Developing campaigns around key tourism pillars
  • Driving and measuring traffic to places that make them authentic (not their traditional tourism spots they already promote)
  • Developing tracking that measures economic impact of their marketing
  • Creating collaborative partnerships between regional DMOs to increase impact, lower marketing cost
  • Development of The Weekend Route SaaS platform, and the Great Lakes Tourism Media Network

Economic Development

Since 2017, Big Clic has worked with economic development groups across the Great Lakes, on both sides of the border, to develop measurable solutions to their needs:

  • Investment attraction
  • Workforce attraction
  • Visitor attraction
  • Resident attraction
  • Student attraction, retention
  • Industry stakeholder marketing

Defense - Law Enforcement

Marketing solutions purpose-built for our Defense / LE verticals focus across all 3 sales channels B2B, B2C, and DTC

  • Military suppliers wishing to sell to military, national security, coast guard
  • Military interested in recruitment
  • Military events i.e. Air Shows, etc
  • LE suppliers wishing to sell to law enforcement agencies
  • LE interested in recruitment
  • Firearms manufacturers interested in selling to military, LE

Suppliers also have diverse sales channels and objectives for each:

  • Dealer support (wholesaler, distributor, dealer, retail partner) B2B and B2C
  • New dealer marketing - B2B and B2C
  • Direct sales - B2B
  • Direct sales - DTC

Advertising in this vertical can at times fall into restricted or sensitive category designation.. With years of experience in the vertical, Big Clic develops strategic marketing solutions that deliver the results clients need.

Outdoor

Marketing solutions developed for our Outdoor Sports verticals are focused across B2B, B2C, and DTC:

  • Camping, Paddling, Motorsports, Boating, Hunting, Fishing, Biking, Hiking suppliers wishing to sell to their partners - and direct to consumers
  • Firearms manufacturers interested in selling to their partners - and to consumers direct

Suppliers also have diverse sales channels and objectives for each:

  • Outdoor retail marketing to drive foot and online traffic to their stores
  • Dealer support (wholesaler, distributor, dealer, retail partner) B2B and B2C
  • New dealer marketing - B2B and B2C
  • Direct sales - B2B
  • Direct sales - DTC

Advertising in this vertical can at times fall into restricted or sensitive category designation.. With years of experience in the vertical, Big Clic develops strategic marketing solutions that deliver the results clients need.

Manufacturing

Having worked as a white label agency for some of North America’s leading Manufacturing media brands - including magazines, websites, and trade shows - Big Clic has gained extensive industry experience that has allowed us to customize media solutions that meet client needs.

Big Clic develops and manages audiences and marketing products for our media company partners to sell to their clients.

We are now making these solutions available to manufacturers, and their partners directly.

Heavy Equipment

Having worked as a white label agency for some of North America’s leading Heavy Equipment media brands - including magazines, websites, and trade shows - Big Clic has gained extensive industry experience that has allowed us to customize media solutions that meet client needs.

Big Clic develops and manages audiences and marketing solutions our media company partners sell to their clients.

We are now making these solutions available to clients directly.

Agriculture

Having worked as a white label agency for some of North America’s leading Agriculture media brands - including magazines, websites, and trade shows - has exposed our team to client objectives we have used to hone products to meet industry needs.

We develop audiences and marketing products for our media company partners to sell to their clients.

We are now making these solutions available to agricultural clients directly.

Aviation

Marketing solutions developed for our Aviation vertical are focused around B2B, B2C, and DTC:

  • Management
  • Maintenance
  • Charter
  • Sales
  • FBO
  • Workforce attraction
  • Air Shows

Sensitive Industries

Our work in Military, Law Enforcement, Hunting, Firearms, Cannabis - and as a white label agency partner for some of North America’s largest publishers - allows us to work directly with a varied client base to understand their advertising challenges.

Each industry has their own advertising restrictions.

Our work has allowed us to understand the restrictive ad environment and build products around strategies, channels and platforms we can use to meet client needs.

Local Government

coming soon

Forestry

coming soon

Natural Resources, Mining

coming soon

Associations

coming soon

Trade, Consumer Shows

coming soon

Wifi Advertising Solutions

coming soon

Global Markets Translated Ad Services

coming soon

Political

coming soon

Fundraising

coming soon

Co-op Marketing, MDF Programs

coming soon

Dealer Recruitment Programs

coming soon

ATS Integration, Employee Recruitment

coming soon

Wayfinding, Signage Solutions

coming soon