Recruitment marketing for domestic, international students

Awareness, and Lead Generation campaign options

Industry Solutions > Education

Marketing Options

Industry Solution

Case Studies

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Marketing Channels, Platforms

  • Programmatic
  • Audio
  • Video
  • OTT / CTV
  • Native
  • Social Media
  • Search
  • Digital Out of Home
  • Omnichannel
  • A-la-Carte
  • Lead Generation

Leaders in advanced audience development - so you know exactly who you are advertising to - before you advertise. 

Extensive experience in audience development and marketing for:

  • College, University Student Recruitment
  • Trade School Student Recruitment
  • Continuing Education Student Recruitment
  • Professional Development Student Recruitment
  • Distance, Online Student Recruitment
  • Domestic Student Recruitment
  • International Student Recruitment
  • Economic Developers - Student Retention
  • Economic Developers - Workforce attraction
  • Media buyers, agencies
  • International Markets (translation ad services available)

Optimize your marketing spend, by imprinting your audiences with your advertising, everywhere. 

On desktop, mobile devices, apps, social media channels, search engines, when they are listening to streaming audio, streaming video, watching TV, and gaming.

All campaigns track key performance indicators (KPIs) so you know who:

  • emails, phones
  • submits forms
  • visits your contact us page
  • online store purchases 
  • posts to your CRM
  • visits your physical location / s (mobile device)

Each campaign is set up to report on return on ad spend (ROAS), and create benchmarks for:

  • Cost per lead (CPL)
  • Customer acquisition cost (CAC)
  • Site conversion %

We take the guesswork out of your advertising

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Audience development

Advanced audience development tactics are used to develop audiences across all channels, platforms.

Highly targeted, 1st, 2nd, 3rd party, behavioral, engagement, and look-alike audiences developed for you using the latest tactics to ensure your message reaches your intended target.

Our Data Group also develops 1st party audiences based on your targeting criteria including name, title, company, address, phone, email and more - we onboard and advertise to these when they visit all in-demand channels - websites, apps, social media, search, etc.

Media buyers can also access our extensive North American 1st, party - and digitally managed - B2B, DMO, and interest based audiences via our 18dot64.com media network.

Audience Development

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Audience Development Tactics

  • 1st party audience development based on industry, job title, interest
  • Client supplied 1st, 2nd party audiences
  • 2nd party audience onboarding
  • 3rd party data segments based on similar campaign categories
  • Geo-fencing based on physical locations visited: events, competitors, etc
  • Retargeting audiences based on site, sub-domain, or page visits
  • Addressable audiences based on physical address
  • Search retargeting based on search terms present on articles being read
  • Behavioral, and intent audiences based on online behavior
  • Engagement audiences based on those who engage with your advertising
  • Look-alike audiences based on 1st, 2nd party, or engagement audiences

1st Party and Digitally Managed Audiences

Access our extensive list of 1st party and digitally managed network audiences:

  • 18dot64 B2B 1st party managed network
  • Big Clic B2B 1st party audience network
  • Big Clic B2B digitally managed network
  • Big Clic B2C 1st party audience network
  • Big Clic B2C digitally managed network
  • Tourism Media Network (Great Lakes)
  • studentROI EDU Network

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Audience Optimization, Campaign Management

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Your audiences remain optimized, and market-ready - even after your campaigns end.

All proprietary audiences remain managed by Big Clic - along with your campaign details: instructions, tracking, creative, data, reporting - for easy reference, YoY comparison

A datacard is produced for each audience developed detailing the source (tactic), channel or platform i.e. programmatic, social media platform, search network, and audience size.

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Marketing Channels, Platforms

Ensure your advertising is impactful by targeting your audience on all in-demand channels.

Channel and platform optimization is performed by our Ad Operations team based on audience target.

Equal budget allocation across each channel and platform allows you a marketing snapshot, and benchmarks.

Channels, platforms, and audience budget allocation are further optimized based on performance.

Clients can choose to run across all via an omnichannel approach, or focus on their choice of channels, platforms, and audiences with A-la-Carte.

Omnichannel

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Advertise across all in-demand channels to ensure your audiences are imprinted with your messaging. Advertising objectives include: awareness, acquisition or lead generation, conversion.

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A-la-Carte

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Focus your advertising on your choice of channels, platforms, audiences based on your marketing objectives: awareness, lead generation, conversion

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Programmatic

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  • display
  • mobile
  • native
  • audio 
  • video
  • CTV
  • OTT
  • in-app
  • in-game
  • DOOH

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Social Media

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  • Meta - Facebook, Instagram
  • LinkedIn
  • TikTok
  • SnapChat
  • X
  • Reddit
  • YouTube

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Search

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  • Google Search Network
  • Gmail
  • Google Display Network
  • Microsoft Search Network
  • Bing
  • Yahoo
  • MSN
  • Outlook
  • DuckDuckGo
  • AOL
  • Ecosia
  • Microsoft Display Network

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Digital Out of Home (DOOH)

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  • Vistar Media
  • Pattison
  • Outfront
  • Broadsign
  • More

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Lead Generation

Generating leads for your business can come in two forms.

Soft lead generation campaigns track contact key performance indicators (KPIs) such as: email, phone clicks; contact us page views; form submissions; online store purchases; mobile device ID entries to your physical location.

Campaign set-ups include: Omnichannel, A-la-Carte

Hard lead generation campaigns utilize a sales funnel landing page, and additional marketing channels to drive inquiries to a CRM for sales to follow-up with. Marketing automations can be added to nurture the lead and save your sales team time, and increase customer conversion.

Campaign set-ups include: LEADGEN, LEADGEN +, LEAD FORMS

LEADGEN

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LEADGEN includes a sales funnel to be developed for your campaign that will align with your brand via a sub-domain i.e. inquiries.company-name.com

Advertise to your audiences on social media and search lead forms: Meta - Facebook, Instagram; LinkedIn; TikTok; Snapchat; Google Ads

The leads post into the LEADGEN CRM and include predefined information you wish to capture. You are notified in real-time via the app, as well as email. The leads also post in real-time to your company CRM if required.

Lead nurturing can also be scheduled and added to save your sales team time, and lift customer conversion rates.

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LEADGEN +

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LEADGEN + increases the marketing by adding additional Omnichannel or A-la-Carte channels, and platforms to your campaign.

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LEAD FORMS

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Utilize an existing landing page and have us develop lead forms campaigns across the following platforms – then have your leads post directly into your own CRM: Meta – Facebook, Instagram; LinkedIn; TikTok; Snapchat; Google Ads.

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Creative, Development Services

Our Big Clic Studios division offers full creative and development services in-house. All digital ad formats including banners, audio, video ads, sales funnels, landing pages - as well as print and outdoor advertising.

Our development team and digital analysts offer additional services such as HubSpot CRM, GA4, Google Search Console, GTM set-up.

Banner ads

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Banner ads for desktop, mobile, in-app, in-game, companion audio, connected TV (CTV), Over-the-Top (OTT), social media: Standard display, HTML5, Native, Responsive, Dynamic

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Audio ads

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Streaming audio affords targeting advantages vs traditional radio: interest categories, music genre, podcast category, age, gender, HHI, postal / ZIP code, and more.

Audio ads also allow you to track a user’s engagement to site visits.

15, 30, 60 second audio ads include:

Copywriting, voice recording, special effects, jingles

Ads appear across the following networks: Spotify, SiriusXM, Pandora, Soundcloud, SONOS, NPR, Audacy, iHeartRadio, Wondery, Tunein and more.

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Video ads

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Video ads for desktop, mobile, in-app, in-game, companion audio, connected TV (CTV), Over-the-Top (OTT), social media.

15, 30, 60, 180 second video ads include:

Storyboard, video, editing and ad creation

Multiple video packages available from basic > commercial 

Clients can also supply existing video for editing and ad creation

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DOOH ads

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Digital Out Of Home ads allow clients to advertise in high traffic areas i.e. highways with impactful outdoor ads.

Our design team utilizes outdoor advertising design tools to ensure your message is communicated with the highest impact based on viewing time, range.

DOOH ads also allow you to track a user’s engagement to site visits.

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Tracking, reporting

Tracking is set up to ensure our Ad Operations teams can optimize campaigns by channel, platform, audience to produce the best outcomes.

Tracking also allows our reporting to produce benchmarks for each channel, platform, to build on our successes.

Reporting includes the following for each channel, platform and audience: Impressions, Clicks, KPI conversions, Cost / lead (CPL), Site conversion rate

An executive summary is available and includes insights and recommendations.

KPI tracking

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All campaigns track key performance indicators (KPIs) so you know who:

  • emails, phones
  • submits forms
  • visits your contact us page
  • online store purchases 
  • posts to your CRM
  • Visits Your Physical Location / s (Mobile Device)

Learn more >>

Lead tracking

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In addition to KPI tracking, LEADGEN campaigns track hard leads that post directly into a CRM.

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CRM

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If a client requires a CRM, Big Clic is a HubSpot Partner and is authorized to integrate the CRM solution that is right for you - at a preferred rate.

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