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Student Recruitment Solutions.
Let an industry leader help you increase
your enrolment - and ROAS
For post-secondary marketing and admissions folks who want to generate higher enrolment by utilizing purpose-built audiences and industry tested solutions.
Student Recruitment Solutions
Most post-secondary institutions compete with one another for student enrolment. The purchase window for the intended audiences is limited. Post-grad, and continuing education programs offer a second opportunity.
6 Audience Segments:
- Domestic inquiries in region
- Domestic inquiries outside region
- International inquiries
- Distance / online studies inquiries
- Continuing education inquires
- Post-grad program inquiries
Each marketing segment benefits from professional audience development - and industry tested marketing solutions designed for EDU admissions objectives.
3 Education Marketing Best Practices:
- Professional audience development by segment
- Marketing tactics designed to increase ROAS for each segment
- Lead nurture to lift inquiry > start conversion rate
Experience
Educational marketing has unique challenges. Experience is important.
Big Clic’s background in the post-secondary education industry dates back to 2002 with the launch of the studentROI EDU Network, a marketing solutions platform purpose built for EDU, which included over 1,300 North American college and university clients.
Marketing solutions are now being made available to admissions marketing professionals in 2 formats
Lead Generation - Education
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For admissions interested in:
- Increasing inquiries
- Increasing student recruitment event attendance
- Increasing applications, starts
- Launching new programs, or campuses
- Increasing continuing education, and post-grad inquiries
Lead Nurture - Education
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For admissions interested in:
- Converting students who have shown interest, but didn’t inquire
- Converting students who inquired and didn’t apply
- Converting students who applied, but didn’t start
Introducing Marketing Support Products Designed for Admissions Marketing Professionals
Lead Generation
For school marketing professionals interested in generating student inquiries, applications, and starts.
We begin by developing targeted audiences
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Audiences can be developed for each area of study (AOS), and audience segment - which allows for separate campaign tracking, reporting based on marketing objectives.
A geo-target layer is applied to each audience allowing only those within the geo-target to be advertised to
- Geo-fencing of all high schools: collegiate, vocational, denominational schools in North America: when we see mobile device IDs in these locations we collect the audiences, and serve advertising to them
- Geo-fencing of all post secondary recruitment fairs
- Geo-fencing of all competitive school open-house events
- Competitive keywords are developed (competitive school keywords, and program names) - if a user ingests content with these keywords present they are added to an audience and advertised to
- 3rd party audience segments based on post-secondary program research
- Custom audiences based on keywords such as ‘scholarships’, ‘bursaries’, ‘school financing’, etc
Key Performance Indicator (KPI) tracking is
set-up to track conversion:
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- Email, phone clicks
- Form submissions
- Contact us page views
- Online store purchases - if applicable
- Mobile device id entries to the campus
Additional audiences are developed:
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- Engagement audiences - these audiences are not advertised to
- Look-alike audiences based on engagement audiences
Schools are invited to submit 1st party
audiences for additional look-alike audience development:
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- Current student data
- Inquiry data
- Alumni data
Campaign Execution
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Each audience is served ads online across all in-demand channels:
- Programmatic - Desktop, Mobile, In-app, Native
- Social Media - Facebook, Instagram, YouTube, LinkedIn, X, TikTok, Reddit
- Search: Google Search Network, Microsoft Search Network
All proprietary audiences developed remain the property of the school - and each audience stays optimized, market-ready after the campaign ends.
Tracking is set up to measure if a user completes a sales action: email, phone clicks; visits the ‘contact us’ page; submits an online form; makes an online program purchase; or we track their mobile device ID to the campus location.
Tracking is set up to measure if a user completes a sales action: email, phone clicks; visits the ‘contact us’ page; submits an online form; makes
an online program purchase; or we track their mobile device ID to the
campus location.
Reporting includes establishing school benchmarks for cost / lead (CPL), eCPA
(Total Cost of Campaign / Total Number of Conversions) + Average Revenue per Conversion,
and Return on Ad Spend (ROAS).
*Additional channels include: streaming audio, video, Connected TV (CTV), Over-The-Top (OTT)
Benefits
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Admissions Marketing Professional
- Increase program inquiries
- Increase foot traffic to campus events
- Increase student enrolment based of Area of Study (AOS), program, etc
- Increase student enrolment based on domestic - in region, domestic - outside region, international
- Audiences become Owned & Operated
- Suppress marketing spend for those who engage
- Track marketing spend to cost / lead - and understand your ROAS
- Establish marketing benchmarks to know how your campaigns are performing
Add-on
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Additional lead generation products are available including our own schooldotcareer.com and the studentROI Affiliate Network.
Additional Services
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- Ad creative design, development
- Campaign landing page development
- Lead posting
Getting started
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Admissions Marketing Professional
Big Clic will schedule a review to discuss your objectives:
- Objectives
- Audience segments
- Inquiry volume to test
Price
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Per campaign set-up: $500
CPM: $35
Lead Generation+
Increase your inquiries with the EDU Affiliate Network
Having built a leading EDU affiliate network used by over 1,300 schools we know a thing or two about affiliate marketing.
Comprised of over 75 of the top publishing products Big Clic designs student inquiry marketing plans based on your needs:
- Area of study
- Program
- Domestic, International
- Full-time, part-time, hybrid, online
- Undergrad, post-grad
- Continuing Ed
Leads can be set to post:
- Directly to school CRM
- Into inquiryBANK
An auto email, SMS also notifies the school each time a lead is submitted
As a HubSpot development partner, Big Clic can set up and integrate a HubSpot solution for clients where needed.
Additional lead nurture tools are also available to help limit the time involved in connecting with the leads, and helping to push inquiries down the enrolment funnel.
Price
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Per campaign set-up: $500
CPL: $100-200
Lead Nurture
For school marketing professionals interested in converting those who show interest, but have yet to inquire or apply.
Did you know those who have shown past interest convert on average 33% higher than new inquiries?
We begin by developing targeted audiences:
A geo-target layer is applied to each audience allowing only those within the
geo-target to be advertised to
- Those who visit the client site, but leave without converting
Client are invited to supply 1st party audiences:
- Inquiries who haven’t yet applied
- Applications that didn’t start
Key Performance Indicator (KPI) tracking is set-up to track conversion:
- Email, phone clicks
- Form submissions
- Contact us page views
- Online store purchases - if applicable
- Mobile device id entries to the campus
If a user converts they are added to a suppression file and no longer advertised to.
Campaign Execution
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This product utilizes native ads for 2 reasons:
The user has seen previous advertising and visited the school site
Native ads allow us to better communicate key benefits in a content based ad unit vs traditional banners
A calendar of native ads will be created to communicate the strongest reasons why the client school is the right school - each ad will direct into an existing landing page, or new pages can be written and developed.
Each week (sequence frequency to be established) the user will see a new native ad.
If the user converts they are removed from ad targeting.
Benefits
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Admissions Marketing Professional
- Increase program inquiries
- Increase foot traffic to campus events
- Audiences become Owned & Operated
- Suppress marketing spend for those who engage
- Track marketing spend to cost / lead - and understand your ROAS
- Establish marketing benchmarks to know how your campaigns are performing
Additional Services
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- Ad creative design, development
- Campaign landing page development
- Lead posting
Getting started
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Admissions Marketing Professional
Big Clic will schedule a review to discuss your objectives:
- Schedule native ad calendar based on desired messaging
Price
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Per campaign set-up: $500
CPM: $35
Lead Nurture+
Add premium ad channels to those who have shown interest to help solidify
Speak to those who have shown interest on premium advertising channels to convert interest to starts
- Those who have visited your site and not converted
- Those who have converted
Advertise on
- Streaming audio
- Connected TV (CTV)
- Over-The-Top (OTT)
Price
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Per campaign set-up: $500
CPM: $35
Publishing
Big Clic has been developing and publishing leading EDU marketing solutions since 2002.
The studentROI EDU Network was comprised of over 150 area of study specific college recruiting sites.
More sites helped make studentROI a top 3 EDU SaaS marketing solution provider in North America
- OurStudentPortfolios
- PortfolioPass
- inquiryBANK
- winecollege
- WhereCreativityGoestoSchool
- RightBrainLeftBrain
- CareerFocus
Big Clic sold their EDU platform technology in 2017
In 2024 the launch of a new EDU marketing platform allows post-secondary institutions to work alongside their regional economic developers to drive enrolment, career placement, and student retention
Introducing schooldotcareer.com
Learn More
