Drive more sales with partner marketing support services

Wholesalers, Distributors, Dealers, Retailers

Industry Solutions > Manufacturing

Marketing Options

Industry Solution

Case Studies

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For manufacturers who want to generate higher revenue, by onboarding new partners and empowering existing ones to sell more.

Most manufacturers produce 80% of their sales through 20% of their partners. Paths to increased sales are focused around onboarding new partners - but this strategy alone doesn’t ensure increased sales.

5 Things Occur

  • Partner has immediate success selling the manufacturer product - moves into top 20% 
  • Partner struggles with store traffic - doesn’t meet sales expectation
  • Partner has strong store traffic - doesn’t meet sales expectation 
  • Partner offboards the manufacturer’s product due to low sales
  • Partnership never materializes

The first outcome is really the only one that is optimal - and even this partner will benefit from support to produce more sales - and increase your revenue.

3 Manufacturer Best Practices

For Partners

  • Provide marketing support to drive foot traffic
  • Provide marketing support to increase end-user demand for your product

For Manufacturers

  • Increase partner demand to carry your product

Our expertise

Since 2018, Big Clic has worked as a white label agency partner for some of the largest B2B publishers and agencies in North America, delivering strategic marketing solutions for their clients.

Marketing solutions are now being made available to manufacturers in 2 formats:

White Label Partner Marketing Support Program

For Manufacturers interested in

  • Offering a unique selling proposition to their partners designed around offering marketing support solutions
  • Helping their partners drive more foot and online traffic to their stores
  • Generating more revenue for the partner and the manufacturer

For Manufacturers interested in

  • Providing direct marketing support to their existing partners
  • Expanding their dealer networks
  • Generating higher revenue through direct sales

Introducing Marketing Support Products designed for manufacturers - and their partners

White Label Partner Marketing Support Program

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For manufacturers interested in providing a unique selling proposition to their partners designed around marketing support - and driving more foot and online traffic to their stores.

Wholesaler, Distributor, Dealer, Retail Partners

We begin by developing targeted audiences:

  • Geo-fencing competitor locations within x mile / km radius of each partner location: when we see mobile device IDs in these locations we collect the audiences, and serve partner advertising to them
    • We can add trade show / event targeting as well
    • We then track the mobile device IDs of these audiences as they enter the partner store locations
  • Competitive keywords are developed - if a user searches on these they will be added to your audience and advertised to 
  • We can onboard partner 1st party buyer files - then look-alike these buyers to find similar audiences to those who are already buying from you
  • If a user visits the partner website we collect and advertise to them after they leave

Campaign Execution

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Each audience is served ads across all in-demand channels*:

  • Programmatic - Desktop, Mobile, In-app, Native
  • Social Media - Facebook, Instagram, Youtube, LinkedIn, X, TikTok, ReddIt
  • Search: Google Search Network, Microsoft Search Network

All audiences developed remain the property of the partner - and each audience stays optimized, market-ready after the campaign ends**

All creative is developed free of charge

Tracking is set up to measure if a user completes a sales action: email, phones; visits the partner contact us page; submits an online form; checks out of an online store; or visits the store location.

Reporting includes establishing partner benchmarks for cost / lead (CPL), eCPA (Total Cost of Campaign / Total Number of Conversions) + Average Revenue per Conversion, and ROAS (Return on Ad Spend).

*Additional channels include: streaming audio, video, Connected TV (CTV), Over-The-Top (OTT)

**Partners may allow the manufacturer to use their audiences - this will be left up to the discretion of the partner - the manufacturer will need to complete an audience usage agreement waiver.

Benefits

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Partner

  • Generate more foot traffic to their stores - increase sales
  • Increase demand for the manufacturer products - increase sales
  • Track marketing spend to a cost / lead, cost / sale - and understand their Return on Ad Spend (ROAS)
  • Create marketing benchmarks to know how their campaigns are performing

Manufacturer

  • Generate increased sales through higher product demand
  • Reduce partner attrition 
  • Produce a USP centred around partner support 
  • Be a leader in partner marketing 
  • Generate new partners based on USP

Add-on

An industry white paper is developed annually for each manufacturer - this authoritative report positions the manufacturer as a leader with a ‘how to - marketing best practices’.

Your annual white paper can be used to onboard new partners via one-on-one, or industry lunch & learn events held at the manufacturer’s facilities.

Getting Started

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Manufacturer

Manufacturers will be supplied branded collateral that can be used as an overview and to invite partners to their support program.

Partner

Partners will be contacted by participating manufacturers and invited to participate. If a manufacturing partner has not yet contacted you - please reach out directly to review the program and get started directly.

Per campaign set-up: $500

CPM: $35

Book a demo >>

Manufacturer Marketing Support Program

Marketing solutions designed around manufacturing sales channels, and target audiences.

We begin by developing targeted audiences:

When manufacturers wish to drive more revenue by providing marketing support to their existing partners:

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  • Geo-fencing each partner location: when we see mobile device IDs in these locations we collect the audiences, and serve manufacturer brand advertising to them to encourage customers to seek out their brand.
    • We then track the mobile device IDs of these audiences as they return to the  partner store locations
  • Competitive keywords are developed - if a user searches on these they will be added to your audience and advertised to 
  • If a user visits the manufacturers website we collect and advertise to them after they leave

When manufacturers seek to onboard new dealers

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  • Geo-fencing locations of potential partners: when we see mobile device IDs in these locations we collect the audiences, and serve manufacturer brand advertising to them to encourage their customers to seek out your products. These potential partners will also receive your brand advertising, which will illustrate the marketing support provided when they work with you, the manufacturer.
    • We can add trade show / event targeting as well 
  • We can onboard manufacturer’s 1st party prospect files and advertise directly to these individuals

When manufacturers seek to target direct sales (B2B)

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  • Onboarding 1st party client prospect sales files to ensure these audience members receive advertising
  • Utilizing the Big Clic Data Group to develop / onboard 1st party prospect audiences based on industry, job title
  • Geo-fencing industry trade shows
  • 3rd party audiences based on intent 
  • Search retargeting audiences - if they are ingesting content based on these keywords they are added and advertised to after they leave the article
  • Manufacturing site retargeting audiences
  • Engagement audiences based on interaction with our advertising
  • Look-alike audiences based on your engagement audiences

When manufacturers seek to target direct sales (DTC)

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  • Geo-fencing consumer trade shows, target locations 
  • 3rd party audiences based on intent 
  • Search retargeting audiences - if they are ingesting content based on these keywords they are added and advertised to after they leave the article
  • Manufacturing site retargeting audiences

The following audiences are developed in each instance:

  • Engagement audiences based on interaction with our advertising
  • Look-alike audiences based on your engagement audiences

Campaign Execution

Each audience is served ads across all in-demand channels*:

  • Programmatic - Desktop, Mobile, In-app, Native
  • Social Media - Facebook, Instagram, Youtube, LinkedIn, X, TikTok, ReddIt
  • Search: Google Search Network, Microsoft Search Network

All audiences developed remain the property of the partner - and each audience stays optimized, market-ready after the campaign ends.**

All creative is developed free of charge.

Tracking is set up to measure dealer referrals from the manufacturer’s site (i.e. dealer locator) - if a visitor completes a sales action: email, phones; visits the dealer site; or visits the dealer store location (please see geo-fencing above).

Reporting includes establishing manufacturer benchmarks for cost / lead (CPL) - or in this case cost / dealer referral.

Dealers can also be provided with referral reports. Lead Generation campaigns can also be set up for dealers.

*Additional channels include: streaming audio, video, Connected TV (CTV), Over-The-Top (OTT).

**Manufacturer’s may allow their partners to use their audiences - this will be left up to the discretion of the manufacturer - the partner will need to complete an audience usage agreement waiver.

Benefits

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Manufacturer

Please reach out directly to review the program and get started.

  • Generate increased sales through higher product demand
  • Reduce partner attrition 
  • Produce a USP centred around partner support 
  • Be a leader in partner marketing 
  • Generate new partners based on USP
  • Track marketing spend to a cost / lead, cost / sale - and understand their Return on Ad Spend (ROAS)
  • Create marketing benchmarks to know how their campaigns are performing

Partner

  • Generate more foot traffic to their stores - increase sales
  • Increase demand for the manufacturer products - increase sales

Add-on

An industry white paper is developed annually for each manufacturer - this authoritative report positions the manufacturer as a leader with a ‘how to - marketing best practices’.

Your annual white paper can be used to onboard new partners via one-on-one, or industry lunch & learn events held at the manufacturer’s facilities.

Getting Started

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Manufacturer

Please reach out directly to review the program and get started.

Per campaign set-up: $500

CPM: $35