Our Approach

Big Clic is an agnostic digital media supporter. We continually test new media channels, platforms, and networks to understand which return the strongest ROAS for our client verticals, sales channels and objectives. 

We won’t stop testing new channels, platforms, and strategies even when we find ones that work. This testing sets us apart from the competition. 

A typical omnichannel campaign set up for instance will have equal allocation across all channels, platforms and ad units - our Ad Operations team will then optimize based on response and reallocate budgets accordingly. This media learning is then passed onto each client at reporting - with additional opportunities to select specific audiences, channels and platforms via our A-la-Carte option.

Industry specific advertising best practices are gained from working with hundreds of clients each year – and these learnings are passed onto you.

Client Media

We develop 1st party and digitally managed audiences for our clients via the latest audience development tactics before you advertise – so you know who you are advertising to.

Additional client audiences are built during the campaigns i.e. engagement audiences, look-alike audiences based on engagement, etc.

All client audiences are proprietary – and stay optimized and managed by Big Clic across all channels and platforms used.

Big Clic also has a managed network of audiences that can be used for client campaigns.

Our Big Clic Data Group also develops 1st party and digitally-managed audiences for industries - and make these audiences available to our industry clients where applicable.

Managed Media

Big Clic is not new to audience development.

Big Clic has been developing and managing 1st party audiences for large publishers, media groups, and clients since 2001, when we launched North America’s first opt-in email marketing search and marketing platform emailBANK.

In 2017, audienceGPS came next – which combined 1st party and digitally managed audiences, built for our publishing clients, with omnichannel marketing – extending their audience reach outside their owned & operated properties to all in-demand channels.

18dot64 is a search engine developed by Big Clic for use by media buyers and clients alike to search on and view data cards of 1st party, and digitally managed audiences under management.

Media buyers can search on

  • Audience Network
  • Media Type
  • Channel, or Platform
  • Industry
  • Country
  • Keyword

Clients can search on and view their own proprietary, and private data cards.

Both public and private data cards allow users to view audience details based on

  • The tactic used to build the audience
  • The channel, and platform the audience belongs to
  • An audience description
  • Audience recency, and geo-target filters available
  • Audience size
  • Public data cards also detail CPM

Media Channels, Platforms

Programmatic

  • Open Auction, Private Auction
  • Preferred Deal
  • and Programmatic Guaranteed

Placements

Desktop, Mobile, In-app, In-Game, Native, Streaming Audio, Video, Connected TV (CTV), Over-The-Top (OTT)

Social Media

Meta Platforms - Facebook, Instagram; LinkedIn, TikTok, X, Reddit, YouTube

Placements

Desktop, Mobile, In-App, Native, Video, Lead Forms

Search

Google Search Network, Microsoft Search Network

Placement

Search, Gmail, Outlook, Lead Forms

Digital Out Of Home (DOOH)

Top digital out of home network placements based on geo-target

Media Strategy

The Big Clic media strategy is proprietary - and is continually evolving. On a basic level we ensure your campaigns are tested across all channels, platforms.

We develop your audiences internally - and advertise to them when they visit websites, social media channels, and search channels. You know who your audiences are before you advertise to them.

We track all of your audiences across all channels and platforms to key performance indicators (KPIs): email, phone clicks, form submissions, contact us page views, online store check-outs, mobile device ID entries to your physical locations.

Audiences are optimized based on the above conversions - not based on landing page clickthrough.

Engagement audiences are then created for everyone who converted on a KPI (completed your sales funnel journey) - and we look-alike these audiences.

Look-alike audiences are developed based on your engagement audiences.

Reporting

Reporting aggregates the response (impressions, clicks, conversions) for each audience and for each channel and platform.

We create benchmarks for each campaign - then measure future campaigns against these benchmarks:

Clickthrough Rate (CTR)

Used to measure the effectiveness of the creative

Cost Per Lead (CPL)

Used to measure the cost per lead

Site Conversion

We measure how many visitors converted on a kpi - this is used to measure the effectiveness of the landing page

Effective Cost Per Action (eCPA)

eCPA = (Total Cost of Campaign / Total Number of Conversions) + Average Revenue per Conversion. Allows you to establish a benchmark for lead value.

An executive summary is produced, which also includes an audience snapshot of audiences built for you, and audience size.

The report also includes an insights & recommendations section where we produce campaign insights and recommend additional items.