Marketing products designed to deliver on awareness, lead generation, and conversion objectives

Drive your site visitors into a sales funnel and convert traffic into leads.

Lead products designed to deliver high quality leads based on your audience requirements.

Each of our products start with advanced audience development utilising our Ad Operations team, Data Group and the latest channel and platform tactics.

Audiences are advertised across all in-demand channels, platforms:

  • Programmatic: display, mobile, in-app, in-game, audio, video, CTV, OTT, DOOH
  • Social media: Facebook, Instagram, LinkedIn, TikTok, Snapchat, Reddit, X, Youtube
  • Lead forms: Facebook, Instagram, LinkedIn, TikTok, Snapchat, Google
  • Search: Google Search Network, Microsoft Search Network
  • Opt-in email

Advanced tracking allows for optimization across audiences, channels, platforms, and ad units.

Audiences continue to stay optimized, market-ready and managed even after your campaigns end.

Additional services:

  • Utilize your sales funnel for traditional media (organic social media, radio, print, outdoor)
  • Automated lead nurturing (email, voice, text)
  • Telephone inquiry pre-qualification before your sales team engages.
  • KPI tracking of direct contact (email, phone, site form submits, contact us page views, Online store check-outs, mobile device ID footfall traffic)
  • Return on Ad Spend (ROAS), and Cost per Lead (CPL) benchmarking, reporting

Lead quality ensures your sales team is motivated and efficient.

Introducing the Big Clic suite of lead generation products.

LEADGEN

Includes

Sales funnel page design, development, hosting:

Working from your current site and brand style guide we’ll develop a sales funnel page to drive your advertising to.

The page will be hosted as a sub-domain i.e. explore.abc-company.com to allow for ease of integration and enable the visitor to toggle to the main site

You can also use this URL in your owned and operated advertising (social media posts, radio, TV, print, outdoor) to generate leads

The page form will be developed based on your required fields

Leads will initiate an auto email to your desired recipients notifying them of the lead generated.

Audience Development

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Targeted audiences will be developed, optimized and managed for you. 

Audience development tactics:

  • 1st party audience development based on industry, job title, interest
  • Client supplied 1st, 2nd party audiences
  • 2nd party audience onboarding
  • 3rd party data segments based on similar campaign categories
  • Geo-fencing based on physical locations visited: events, competitors, etc
  • Retargeting audiences based on site, sub-domain, or page visits
  • Addressable audiences based on physical address
  • Search retargeting based on search terms present on articles being read
  • Behavioral, and intent audiences based on online behavior
  • Engagement audiences based on those who engage with your advertising
  • Look-alike audiences based on 1st, 2nd party, or engagement audiences

Marketing: LEAD FORMS

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Your audiences will be advertised on high converting LEAD FORMS:

  • Facebook
  • Instagram
  • LinkedIn
  • TikTok
  • Snapchat
  • Google

Tracking

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All campaigns track key performance indicators (KPIs) so you know who.

  • emails, phones
  • online store purchases
  • submits forms
  • posts to your CRM
  • visits your contact us page
  • visits your physical location/s (mobile device)

Each campaign is set up to report on return on ad spend (ROAS) and create benchmarks for:

  • Clickthrough rate (CTR)
  • Cost per acquisition (CPA)
  • Site conversion %

CRM

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Each lead posts directly into the LEADGEN platform CRM. The lead can also post directly into the client CRM if required.

Auto notification of the lead posting is sent to email recipients of choice.

If a client requires a CRM Big Clic is a HubSpot Partner and is authorized to integrate the CRM solution that is right for you - at a preferred rate.

Leads

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Lead pre-qualification occurs based on the form questions to ensure the leads are strong.

Leads that don’t answer the questions as desired will be re-routed, or dropped:

If a required field is answered in any way other than the desired answer options the lead can be suppressed or re-routed.

For example:

Those selecting ‘career opportunities’ in the ‘how we can we help you’ field will be marked accordingly and an email sent to the person responsible for hiring rather than sales.

Those who select a geographic region outside of the sales region can be suppressed, and notified they are outside of the service region.

If the inquiry budget is below $x the inquiry will be suppressed

If a required field is answered in any way other than the desired answer options the lead can be suppressed or re-routed.

Reporting

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This reporting allows you to feel comfortable allocating marketing budgets knowing expected outcomes for your spend.

Reporting includes the following for each channel, platform, audience:

  • Impressions
  • Clicks

KPI contact conversions:

  • Email, phone clicks
  • Site form submits
  • Contact us page views
  • Online store check-outs
  • Mobile device ID footfall traffic

Leads posted to your CRM

  • Cost / lead (CPL)
  • Site conversion %
  • Return on Ad Spend (ROAS) benchmarking

LEADGEN+

Add omnichannel marketing to drive more leads:

  • Programmatic: display, mobile, in-app, in-game, audio, video, CTV, OTT, DOOH
  • Social media: Facebook, Instagram, LinkedIn, TikTok, Snapchat, Reddit, X, Youtube
  • Search: Google Search Network, Microsoft Search Network
  • Opt-in email

Marketing automation

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Save time and money by having automated outbound communication to leads so your sales team remains efficient and motivated.

Recurring marketing automation is utilized to encourage leads to book a demo, or meeting via email, SMS, voice, WhatsApp: Day 1, 3, 6, 10, 14

Monthly nurture if no contact is made.

LEADGEN+

Utilize an existing landing page and have us develop lead forms campaigns across the following platforms - then have your leads post directly into your own CRM: Meta - Facebook, Instagram, LinkedIn, TikTok, Snapchat, Google Ads.

Add-ons

Pre-qualification verification: Telephone inquiry pre-qualification before your sales team engages.