Identify your site visitors, add full contact information, and connect with email after they leave

Lead Identify

Identifying those interested in your products, or services is the #1 goal of all marketing and / or sales teams. Interest appears as phone calls, or emails - other interest arrives as unidentified intent.

3 things occur:

  • Inquiry contacts you via phone, email
  • Unidentified prospect visits your site (shows intent) - leaves without contact
  • Known prospect visits your site - leaves without contact

It is important to dedicate the same efforts to lead identification for those who show intent, as we do to those who immediately engage.

5 best practices:

  • Segment those who visit your website, but leave without contact
  • Continue to communicate your benefits with a sequential native ad campaign
  • Identify these site visitors based on company - then backfill full contact information (including name, title, phone, email) based on your job title targets.
  • Post new leads to your sales team, or directly into your crm
  • Set up email retargeting to ensure those who visit your site without converting receive an email sequence

Introducing Lead Identify line-up of products

Identify

For those who want to identify site traffic by name.

Imagine giving your sales team full contact information for those who visit your site - visitors who show intent?

Identify and move those who have shown intent into your sales funnel with Lead Identify.

Have you ever wanted to know who is visiting your website? Sure you have Google Analytics 4, Google Search Console, your CRM and various other tools to identify ‘who’ is visiting your site.

What if you could identify the company, plus full contact details of the individuals based on the titles of those who buy from you?

Lead Identify does just that.

Lead Identify identifies your site visitors based on company IP from the largest IP database in the world.

We then pass this information to our Data Group who generates full contact details for your sales team based on the desired job titles you are interested in.

Execution

For example, a commercial roofing company targeting commercial property managers.

Step 1

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Client supplies a list of job titles that buy their products and services.

Titles can be:

  • Title specific i.e. 'Property manager' where we only identify the names if the exact title is present
  • Title broad i.e. 'Property manager' where we identify all titles if the word is present in the title

This step allows the client to filter out illegitimate traffic i.e. competitors, staff, bots as these organizations won’t employ the titles we identify

Step 2

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For all site visitors, the company IP of the user is captured, which identifies the company name, and the address of the visitor.

Step 3

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Based on the client supplied job title descriptions, full contact information is populated for each including:

  • Company name
  • First name
  • Last name
  • Title
  • Address
  • State / province
  • ZIP / postal code
  • Phone number
  • Email address

Step 4

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Identify the site pages or directories you wish to limit the site visitor identity collection to:

  • All pages
  • Specific pages such as ‘contact us’ and ‘dealer locator’ pages, or specific product or services pages
  • Full directories such as https://abc-company.com/products - which will capture anyone who visits any page in the directory path

Step 5

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Post the identities to the client via:

  • Weekly spreadsheet
  • Post directly into their CRM
  • Auto email lead details to team members

Benefits

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  • Generate leads from previously unidentified site traffic
  • Determine number of leads based on monthly budgets
  • Monetize organic site traffic
  • Monetize paid advertising

Add-on

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Please see Email Retargeting

Getting Started

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Book a meeting to review:

  • Job titles of interest
  • Domain targeting
  • Posting requirements
  • Site accesses required to set up tracking

Price

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Per campaign set-up: $500

Direct posting to client CRM set-up (if required): $1,000

CPL: $25

Monthly insertion order will outline required number of leads based on client budget.

CRM Track

For those with a CRM - did you know we can track when your prospects visit your site, or specific pages - and notify your sales team in your CRM when this occurs?

  • A large percentage of prospects respond to outreach to address an immediate need i.e planning, or an urgent directive that is passed down from above
  • Only a small percentage of prospects will respond to your outreach unless they need something immediately

It is imperative you respond to their intent as quickly as it is identified. It’s important to provide a solution to their buying needs as soon as they appear.

With CRM Track, now you can.

Execution

Step 1

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Access to your CRM, and website is provided so we can add the marketing automation

Step 2

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Reports are set-up so sales can run simple queries to identify those contacts who have visited which site pages in the last 24 hours, etc.

Step 3

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Sales are given an online video tutorial on how to run the reports

Benefits

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Please reach out directly to review and get started.

  • Identify contacts in your CRM that are showing intent
  • Close more business by being at the right place, at the right time

Add-on

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Email retargeting

Please see Email Retargeting

CRM, sales leads set-up

Don’t currently have a CRM, or sales leads - we can help

Getting Started

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Book a meeting to review:

  • Site, CRM accesses required to set up tracking
  • Tracking requirements
  • Report requirements

Price

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Per report set-up: $1,500

Monthly: $100

CRM integration (if required): starting at $150 / month

Email Retarget

For those who want to further advance their marketing automation by retargeting their site visitors with email after they leave.

Execution

Step 1

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All site visitors who already belong to your CRM, or those we identify as site visitors, are available to receive email retargeting after they visit your site, or specific pages.

Step 2

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We determine the marketing objectives of the client

  • To connect with sales to book an appointment via email, phone, form
  • To view a marketing landing page tailored to their intent
  • To make an online purchase
  • To subscribe to social media, or newsletter

A design is chosen:

  • Company html email template
  • Text email from company employee, with signature

Step 3

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Tracking is set up to monitor if the user reads the email and sales is notified in their CRM

Benefits

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  • Close more business by immediately identifying intent, and having a response ready
  • Save time by automating outreach
  • Allow sales to focus on building relationships with their existing clients, and hot leads

Add-on

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Identify new site traffic by name, then add these leads to your CRM

Please see Identify

Getting Started

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Book a meeting to review:

  • Site, CRM accesses required to set up tracking
  • Tracking requirements
  • Email drip campaign objectives

Price

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Per email segment set-up: $1,000

CPM: $100

CRM, Sales Leads

For those new to sales automation. We offer purpose-built set-ups and full marketing integration based on your needs.

We are a HubSpot partner and will get you set up with a basic CRM you can grow into for a low monthly cost.

Need sales leads - our Data Group can take care of you.

We can also recommend marketing automation to save you time and money - so you can focus on incoming leads.

You can also outsource your entire sales automation to Big Clic - so you can focus on sales.

CRM services are flexible and purpose-built based on our client needs. Clients can take advantage of any, or all of the services below:

Step 1

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Big Clic will set up a HubSpot sales CRM based on your needs - basic to advanced.

Step 2

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We will work together to identify the regions, industries, and job titles who buy your products or services

You let us know:

  • Industry or NAICS codes
  • Job titles
  • Geography
  • Exclusions

Our Data Group will develop this audience, categorize and import it into your HubSpot CRM

The Big Clic Data Group will develop a comprehensive list of leads including:

  • Full name
  • Title
  • Company
  • Address
  • Prov / State
  • Postal / ZIP
  • Phone
  • Email (CASL compliant for Canadian records)

Step 3

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Marketing automation options will be reviewed and set-up

  • Identify
  • CRM Track
  • Email Retarget
  • Nurture
  • Convert

Benefits

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Close more business by automating your outbound sales

Add-on

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Email sequence

For those who want to automate their outreach further by scheduling email drip campaigns to their prospects.

We determine the marketing objectives of the client

  • To connect with sales, or view a marketing landing page
  • Book a demo

An email drip strategy is determined

  • We determine the email sales approach
  • We determine how many emails we will send, and the frequency

A design is chosen:

  • Company HTML email template
  • Text email from company employee, with signature

Getting Started

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Book a meeting to review:

  • CRM needs
  • Regions, industries, job titles targeted
  • Marketing automation requirements

Price

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CRM: starting at $150 / month

Sales leads: $1,000 / M

Marketing automation: TBD