Automated lead nurture ensures those who show interest, connect with sales - and become customers.

Lead Nurture

Sales leads arrive in various forms based on how far down the sales funnel the prospect is and their readiness to buy. Majority of marketing spend is allocated in this stage – engaging with prospects.

3 things occur:

  • User connects directly with sales
  • User submits contact information for sales follow-up
  • User shows interest, but leaves without contact

It is important to dedicate the same efforts to lead conversion via a nurture strategy as we do to generate the initial engagement 

3 best practices:

  • Suppress advertising to leads who connect with sales
  • Add automated nurture campaign for those who request a follow-up
  • Add native retargeting campaign to convert those who left without connecting

Introducing Lead Nurture line-up of products.

Nurture

For those who want to save time and money through sales automation.

Imagine having your sales team dedicate their time to closing deals – not trying to get inquiries on the phone, or to book an appointment.

Move your inquiries further down the sales funnel with Lead Nurture. 

Leads submitted to sales via form submissions or emails are quality leads. These leads are passed to sales, who then spend time trying to reach the prospect and determine their needs.

Lead Nurture removes the need for sales to spend time attempting to reach the lead and have them move into the next phase of the sales funnel i.e. discovery via the lead calling them back, or booking an appointment, purchasing through your online store.

Save your sales team time by moving the leads down the sales funnel to calling, booking an appointment, or an online store call-to-action.

If sales is unable to connect with a lead, the lead receives an email, text, and voice message prompting the inquiry to call, book an appointment, or complete an online purchase.

Imagine your team receives 100 leads a week from email, missed calls, online form submissions.

Nurture will save your sales team from sending out 100 emails, making 100 calls, and/or sending 100 text messages to these inquiries to try to get them scheduled into a call or online meeting.

If the user calls back or schedules a meeting – they are removed from receiving the next sequence of nurture messaging.

Your sales team is aware of the status of each lead in real-time – who has booked an appointment into their calendar – who is yet to connect and will receive the next sequence.

Your sequence of messaging continues until contact is made.

In week 2 if your sales team continues to receive inquiries – these will be added to receive the first sequence of messages.

Your sales team is now saving twice the time as they did in week 1 trying to connect. Your nurture sequence will be developed for you based on best practices. YES – you can set up a separate Nurture program for prospecting.

Set-up: $3,500

PLUS: $299/month

+SMS/Voice/Email fees (may apply)

Convert

Imagine knowing every site visitor, who doesn’t connect with you, receives curated native advertising based on their interests. 

For those who want to convert site traffic to sales, through marketing automation.

Move site visitors further down the sales funnel with Lead Convert.

Have us set up an automated conversion campaign for those who leave your site without converting. 

This will ensure you continue to educate those who have shown interest in your product or service with robust native advertising.

Conversion campaigns convert on average 33% higher than awareness, or lead generation campaigns.

If the site visitor returns and converts, they will be removed from future advertising.

All campaigns track key performance indicators (KPIs) so you know who:

  • Emails, phones
  • Submits a form
  • Visits your contact us page
  • Online store purchases
  • Visits your physical location/s (mobile device ID)

Anyone who visits your site and doesn’t engage will receive new native advertising each month.

+

Native advertising will allow us to speak to those who have shown interest by embedding your ads in page content with an opportunity to expand on the messaging.

Native ad content will change dynamically to ensure the user is shown different ads.

Your ads will be delivered to your audience via omnichannel marketing:

  • Programmatic: desktop, mobile, in-app on sites, apps they visit
  • Social media: on social media platforms they visit
  • Search: on search platforms they use to search

Getting Started

+

  • Client supplied image, video repository (or Big Clic can supply copyright images, videos)

  • Big Clic to curate a monthly native ad strategy based the following audiences:

    • Paid campaign landing page entries
    • Organic site entry pages or sub-domains (signifying original point of interest)
    • Organic site exit pages or sub-domains (signifying last point of interest)
  • Based on best practices, Big Clic to create a native ad calendar for each segment
  • Big Clic to schedule ad delivery
  • If a visitor converts on any of the tracked Soft Lead KPI Conversions below – they no longer receive advertising

Per campaign set-up: $500

CPM: $35

Add-ons

+

Take your lead generation to the next level with these powerful marketing add-ons.

Sales Funnel Landing Page

These landing pages are designed to convert traffic to soft leads (email, phone clicks, contact us page views) and hard leads (form submissions) so you ensure your landing page conversion rate i.e. traffic > conversion is strong - which increases your Return on Ad Spend (ROAS).

You can also utilize your sales funnel page for owned and operated media to help convert your social media traffic to leads.

A sales funnel landing page can be added as a sub-domain to your site and hosted by Big Clic i.e. discover.your-company-name.com

Set-up: $4,000

Hosting: $100/month

Additional Add-ons

+

Add Lead Nurture and Convert to your existing sales files – or have the Big Clic Data Group develop prospective leads to onboard for you.

Client 1st Party Data Onboarding

Import your sales prospect files and have Lead Convert add them to receive your native ads.

Benefit: promoting your product or service to your prospects will educate them on your brand and lift engagement for your sales team when prospecting.

Price: $750

Big Clic Data Group

1st party sales data can be developed by our Big Clic Data Group based on industry, job title/s, geographic region, etc.

Sales data will include:

  • Company name
  • Contact name
  • Title
  • Address
  • Phone
  • Email

CPM: $400