The key is shareable, wearable, usable items that the target audience wants. This 'want' supports your brand. The ‘want’ also supports others ‘wanting’ it. Your target audience now begins to work for you to promote your brand.

Big Clic develops the 'want' item and designs the 'want' item packaging to ensure your objectives are met.

Two types of 'want' items are developed:

Items the user shares with their network based on the whole campaign experience

More viral items that can stand on their own and accelerate sharing

Again, packaging will appear centre stage in the strategy. Your target audience will receive your brand communication in a way that makes them feel positively about it. They will feel important.

Big Clic will design the campaign strategy to ensure the objectives are met. Campaign development includes:

• Campaign landing page
• Ad design
• Campaign tracking, reporting
• Form design and CRM posting
• Item, package design
• Fulfillment

Viral campaign development:

Once the original user receives their package, a secondary campaign is initiated to promote sharing, which will unlock the social circle of the user. The social circle will be prequalified as a potential customer based on the campaign strategy.

The viral campaign is contest-based and encourages users to share. An example may be a college offering a scholarship, an e-bike, or a MacBook Pro contest entry for sharing. The chances of winning will be based on the amount of sharing.

Having the original user unlock their network to generate new leads does the following:

• Lowers your CPL
• Increases your conversion rate from leads to sales
• Lowers your cost per sale

The strategy surrounding the item and how it will resonate with those in the target audience's social circle is developed.

The target audience will promote the item to its social circle based on the entirety of the experience:

• How they were initially made aware of your brand
• Fun communication UX
• Item packaging
• Final item

New prospects will want to talk about their experience with your brand.

New prospects will share your brand with their social circle and create new prospects.

Ambassadors will receive products that are easily shareable.

Your brand communication will be managed within the campaign. From how you want the item to be shared, what you want the key messages to be, etc.

A simple ‘Dos and Don’ts’ communication toolkit will be established for ambassadors to use when sharing your product with prospects.

How are viral social tactics used?

Viral sharing tactics will be incorporated into your campaign to increase likes and promote sharing.