Smart Messaging

• Sales teams that wish to increase bottom-of-the-funnel, qualified sales leads.
• Sales teams that wish to eliminate the need to follow up with inquiries to book meetings.
• Marketing teams that wish to add communications-platforms-as-a-service (CPaaS) to paid and owned media to increase lead volume.
• Marketing teams that wish to automate lead nurture so sales teams can focus on bottom-of-the-funnel prospects
• Marketing teams that wish to test a product based on Return on Ad Spend (ROAS)
• Marketing teams that wish to further integrate a marketing service by adding new products and features to a proven solution that will prime the sales pipeline and increase bottom-of-the-funnel lead volume

01

The user views an ad and is prompted to leave the site or platform to continue. This extra step in the user experience (UX) from the ad to the landing page for more information causes unnecessary friction and only converts the average of 0.08% of the targeted audience.

02

Once on the landing page, the UX prompts those interested in your product to submit a request for a meeting, demo, white paper, or contact.

The user may visit the landing page, proving they are the right audience, but they may not ready to proceed with the options presented or with the connection format.

The marketing team has spent time and money targeting the right audience, and has limited quality leads, and options to nurture the traffic that didn’t convert.

Solution: Smart Messaging

01

Allow for a product you can test at a low cost of entry.

Evaluate it based on cost per lead and conversion rate to sales before further integrating it into your marketing strategy.

02

Add market-tested product features to your strategy to:

• Increase inquiries
• Lift inquiry conversion to sales
• Convert site traffic to inquiries
• Collect 1st-party qualified prospects and add to your nurture pipeline.

03

Enable a highly customizable marketing strategy that can be integrated into your paid media and then rolled out to your owned media.

Smart Messaging is highly customizable and can also be integrated into existing client marketing workflows to:

• Align marketing strategy
• Increase existing workflow efficiency

04

Enable a strategy that allows for new calls to action (CTAs) to be added on the fly without disrupting marketing.

• Add new CTAs or revise existing ones to increase inquiry volume or lift conversion.
• Add a new white paper, catalogue, event, or webinar CTA to your workflow in minutes.

Data-driven audience development ensures audiences are built based on leading channel and platform tactics, then advertised to when they visit the platforms they use.

Audience development allows media channel selection to be less relevant, as the audience is defined rather than contingent on the channel or platform they use.

Audience development tactics include:

All audiences have a geo-targeting layer applied to ensure only those in the marketing areas are targeted.

• Retargeting: site-wide, domain-level, or page-level
• 1st-party prospect or customer files
• Browsing audiences based on competitive and industry keywords
• Geo-fencing audiences
• 3rd-party audiences based on industry, job function, interest
• Custom segment audiences based on primary keywords
• Engagement audiences of those who have engaged with campaign KPIs
• Look-alike audiences based on engagement audiences

Smart Messaging Core includes the following channels

Communication tools are set up on the Smart Messaging Core’s paid media channels and platforms to enable direct in-platform communication.

This allows the user to engage with the client’s CTAs on the platform, rather than leaving the platform to visit the client’s site.

• WhatsApp
• Facebook Messenger
• Instagram Messenger

Users can at any time choose to:

• Email
• Phone

Clients can add additional communication tools to Smart Messaging Core after evaluation.

• TikTok DM
• Telegram
• SMS
• MMS
• Click-to-call voice - and call forwarding to sales
• More

Automated communication sequences are incorporated into your communication tools, designed to prompt the user to engage with your various calls-to-action (CTAs):

• Request a catalogue
 
• Register for in-person events
• Register for online webinar events
• Speak with an agent
• Purchase a product or service
• Other

Users can at any time choose to:

• Name
• Company URL (for B2B clients)
• Email
• Phone
• Opt-in
• Other

Additional features can be added to your Smart Messaging Core:

• Additional prequalifying steps can be added to the automated sequence to further prequalify the user.
• Users who follow or comment on your social media posts:
• Users can be added to your automated sequence to receive messages from you if they follow your social media pages or comment on your posts.

Your target audience interacts with your automated messaging via their chosen communication tools and CTAs, guided by a predefined conversation script within the platform they are on.

Based on your CTA objectives, the inquiries are prompted to give basic contact information:

• Name
• Phone
• Email
• Company website (in the case of B2B campaigns)
• Other

During the automated message prompts, the user can request more than 1 CTA.

Once the message sequence is completed:

• The user receives a client-branded confirmation email in response to their request. They can also receive confirmation via the communication tool they used.
• The client is sent the inquiry via email.
• The inquiry’s contact information is posted to a HubSpot Marketing Hub instance included in Smart Messaging. The inquiry can also be posted to the client’s CRM.

Tracking will include:

• Sequence engagements (those who begin conversations with your automated sequence)
• Sequence completions (those who complete your automated sequence and submit contact information)
• Impressions
• Cost per lead

Additional tracking features can be added to your Smart Messaging Core

Audience members who visit your site and:

• Email or phone
• Submit a form
• Visit your ‘contact us’ page
• Online store purchase
• Additional KPI

Clients can provide the following to add additional reporting:

• Estimated conversion rate of inquiries to sales
• Average sale price
• Average customer renewal rate

Additional reporting will include:

• Campaign cost per sale
• Return on Ad Spend (ROAS) is developed by dividing the campaign cost by the revenue generated.

Automated reporting can be generated based on the desired frequency:

• Daily
• Weekly
• Monthly

Reporting will include:

• Impressions
• Clicks
• Conversions

Campaign benchmarks created for:

• Clickthrough rate (CTR)
• Cost per click (CPC)
• Cost per lead (CPL)
• Cost per sale (CPA)
• Return on Ad Spend (ROAS)
• Site conversion rate

Overview of audiences developed and managed on behalf of the client, including audience tactics and size by channel.

Insights and Recommendations

A review of the campaign and recommended optimizations to increase inquiries or lift conversion:

• Audiences
• CTAs
• Automated sequence revisions
• Additional Products & Features to add

Insights and recommendations can be utilized in future campaign optimization.

Smart Messaging Core initial campaign set-up, pricing

Subsequent campaigns

Smart Messaging Core can be used in subsequent campaigns simply by adding impressions

Or you can optimize your Smart Messaging to increase inquiries, lift conversion by revising elements of your workflow, or by adding Products & Features

Optimizing workflow:

• Revisions to CTAs can be incorporated.
• Revisions to automated sequences can be incorporated.
• Additional audiences can be added.
• Additional tracking can be added.
• Additional lead posting requirements can be added 
• New creative can be added

Adding Products & Features:

• New communication tools can be added
• New media channels and platforms can be added
• Owned media can be added to your workflow via a chatbot, QR code, and
 communication tools widget
• Click-to-call voice can be added to your communication tools
 
• QR codes can be added to both paid and owned media
• Webinars can be developed and hosted
• Lead scoring can be added 
• Automated nurturing can be added to ensure your inquiries convert.
• Inquiry pipelines can be added
• Appointment calendar automation can be added. 

Price: Please review Additional Products and Features below

Online meeting platform set-up (if required):

• Google Meet
• ZOOM
• Microsoft Teams

User experience:

• User engages with a ‘book a meeting’ CTA in the client workflow.
• User selects an available day/time based on the client’s calendar.
• User receives a confirmation email, which includes a link to the meeting
• User confirmation email provides the option to add to their calendar: Outlook, Google Calendar, iCal
• User receives a reminder email at preset intervals leading up to the meeting: 1 day before, the day of, and 15 minutes before.

Client experience:

• Client receives all ‘book a meeting’ CTAs directly to their calendar based on real-time availability.
• Client receives a notification email about the meeting booking, including a link to the meeting invite.
• The client’s meeting platform calendar also receives the appointment.
• Client receives a reminder email at preset intervals leading up to the meeting: the day of, 15 minutes before.
• The client’s CRM receives a notification of the booking in the contact record.

Price:

• Converting CRM prospects to customers is 33% more cost-effective than acquiring new leads. 
• Nurturing prospects who have shown interest in your products and services, but are not necessarily in the market to buy immediately, is important.
• Automated sequences can also be created to promote new products and features to existing clients.

Sales teams spend a great deal of time following up with leads. When a prospect is contacted numerous times and does not respond, they begin to disengage.

Creating sales efficiencies is at the heart of automated nurture sequences, so the sales team can focus on building relationships and servicing those who are ready to engage.

• Automated nurture sequences unburden the sales team and utilize follow-up contact with the following options:
• Email sequences
• SMS/MMS sequences
• Voice sequences
• WhatsApp
• Messenger

Communication sequences can be established and scheduled based on client objectives, desired CTAs and best practices.

Sequences are predefined, scheduled communications from a client based on a contact’s position in the sales funnel.

Sequences can be established to contact a user in the following ways to nurture them further down the sales funnel:

• Immediately after an action (a typical confirmation)
• 3 days after the action is taken
• 7 days after the action is taken
• Weekly, after the action is taken
• More

Users receive client-branded communication.

CTAs move the prospect further down the sales funnel by:

• Promoting further understanding of products and services that may be of interest.
• Option to attend online or in-person events
• Option to speak with a professional who can answer questions
• More

The goal is to move the prospect to set up a meeting, attend an event, or speak with sales.

Once a prospect converts, they are automatically removed from subsequent sequences.

Price:

For existing CRM contacts, automated trigger nurture sequences can be created:

• When the contact visits specific pages on your website

For the following social media channels, automated in-platform trigger nurture sequences can be created:

• Facebook
• Instagram
• TikTok
• WhatsApp

If a user:

• Comments
• Likes
• Follows

Price:

Campaign landing page design and development allow for industry-proven UI/UX to optimize lead generation.

Client style guides ensure landing pages maintain design continuity. Pages are either hosted by the client or can be hosted by Big Clic under a subdomain:

Subdomain examples of a hosted campaign landing page:

• https://dealers.na.hd-hyundaice.com.wheel-loaders/powerscreen-california
• https://explore.cambriancollege.ca/domestic/ask-us
• https://explore.cambriancollege.ca/international
• https://dealers.ca.wackerneuson.com/full-line/cc-equipment

Hosted subdomain landing pages enable real-time optimization based on live campaign results without involving the client’s web team.

Price:

Micro-site development is available using Ai tools to quickly generate sites based on client objectives at low cost.

https://contigoenmetas.com

Price:

Adding online webinars allows a client to get in front of their intended audience, which can be more productive than 1/1 sales calls.

Adding the option to register for an online webinar to your automated sequences can elevate 1st-party lead generation. The leads can then be added to your automated nurture campaigns.

Webinar services include:

• Platform set-up, hosting, management
• Event registration
• Content strategy
• Presentation development

Price:

Search ads will be created using industry-leading software to ensure top-performing industry and competitive keywords are used

Responsive search ads allow for ads to serve:

• Google Search Network
• Microsoft Search Network

Video and audio ad development options:

• New ad development based on a client-approved video storyboard or audio script
• Preexisting video assets can be utilized to develop ads based on a client-approved video storyboard
• Preexisting audio assets can be utilized to develop streaming audio ads

Traditional media:

• Outdoor
• Print
• Direct mail

Price: