The Starter Package enables SMEs to begin using professional audience development to minimize media waste and build in-demand audiences interested in their products and services.

Benefit from strategies proven in by larger clients. 

The Starter Package enables our clients to grow their business while expanding their media buying knowledge simultaneously. 

The Starter Package is what most SMEs need to optimize their media buying. The package allows clients to grow into more advanced strategies when they are ready.

The Starter Package allows clients to measure:

  • Cost/click (CPC)
  • Cost/lead (CPL)
  • Cost/customer acquisition (CPA)
  • Return on Ad Spend (ROAS) 

Packages include:

  • Ad creative design, development
  • Omnichannel advertising: desktop, mobile, social media, search
  • Retargeting
  • Geo-fencing
  • Geo-targeting 
  • Tracking
  • Reporting

Audience Development Tactics

Retargeting

+

Retargeting enables Big Clic to capture audiences who visit your website and then advertise to them for up to 6 months.

These audience members can be segmented by

+

Recency

Site visitors can be targeted if they visited in the last hour, day, week,  month, etc.

Sub-domain

Site visitors can be targeted if they visit any site page, a specific page, multiple pages, or subdomains.

Geo-fencing

Geo-fencing enables our clients to collect mobile device ID audiences of individuals who enter specific locations. These audiences are then available cross-device to be advertised on mobile and desktop devices when they browse the internet on websites, or mobile apps, as well as when they visit their social media and when they search for up to 6 months.

Targeting is set up based on radius. Radii of the location can appear in increments of 1 meter up to 1 mile. 

Radii can also be set up using rooftop radii that expand from the centre of the building's rooftop.

These audiences can be set up to be collected in various ways

+

Locations

Clients can collect audiences from competitive locations based on time  in the location to isolate customers, versus staff.

A resort or campground could be geo-fenced to collect audiences for food  service clients, etc.

Events

Event geo-fencing can target trade shows based on multiple days and  times.

Recurring

Recurring geo-fences can target the same locations each day or week at specific times.

Conversion Zones

Conversion zones can be set up for the client location to track the number of audience members who then visit their location. If a client has an estimated conversion rate for visits to customers and average spend, they can determine Return on Ad Spend.

Package flexibility

+

Campaign commitments are available in 6 or 12-month packages.

Geo-fencing and site retargeting are recommended for clients during their busy season to capitalize on audience collection in key areas.

For clients with a 6-month offseason, we recommend that site retargeting be the primary focus to stay top of mind in their shoulder seasons.

Pricing

+

Pricing is based on 6-month commitments.

Package 1 - $500/month

Audience development tactics:

Site retargeting

Impressions - 70,000

Package 2 - $1,500/month

Audience development tactics:

Site retargeting

Geo-fencing - 5 locations

Impressions - 250,000 (SAVE 16%)

Package 3 - $3,000/month

Audience development tactics:

Site retargeting

Geo-fencing - 10 locations

Impressions - 550,000 (SAVE 23.64%)

Package 4 - $5,000 / month

Site retargeting

Geo-fencing - 25 locations

Impressions - 1,200,000 (SAVE 30.56%)