Experience matters

Big Clic has been developing award-winning content for over 20 years:

  • National consumer newspapers, magazines, and websites
  • B2B sites and landing pages
  • Brand sites and collateral.
  • Ad copy

Our journalists, and copy-writers work with you to understand your product, and your content objectives. They are also well versed in the latest listening tools to understand what your intended audiences are ingesting online.

Purpose:

Understanding why content is being created is important and usually initiated by the marketing department.

  • A new product or service is being offered
  • A new audience is being targeted
  • Site analytics highlighted an opportunity to drive more traffic

The new content will be used to drive more targeted traffic - and inevitably sell more products or services.

Content development is expensive, and the traffic it attracts needs to be monetized:

  • Targeted based on your objectives
  • Actionable i.e. there is a plan in place to identify and follow-up
  • Tracked and measured

Demand:

Impactful content requires strategic planning for how the content will target the intended audiences, and how it will drive traffic, or demand.

Your content is developed by first evaluating your marketing needs.

We develop a content strategy that will address your marketing objectives:

  • Audience
  • New product or service pages, or content funnels
  • Pages developed with SEO keyword traffic objectives
  • Sales funnel landing pages for your advertising campaigns

Ideation:

We undertake research on the topics your audiences are interested in. This is done by utilizing a suite of tools to identify:

  • The keywords, and topics the intended audiences are ingesting content on online
  • Additional listening tools that allow us to discover what similar topics and keywords these audiences are ingesting
  • Competitive keyword and content analysis

Creation:

A content strategy is developed to showcase how we will drive targeted traffic to the content we develop.

The content strategy will outline how the content will attract your intended audiences, and will include how the content will allow a visitor to engage with you via contact KPIs:

  • Email, phone clicks
  • Form submissions
  • Contact us page views
  • Online store purchases
  • Mobile device ID entries to your physical location / s.

The content is then developed and either:

  • Provided to the client to post on their site
  • We develop the landing pages for the client

Optimization:

Your content will be optimized for search engine indexing using the latest SEO best practices.

Tracking, reporting:

Tracking will be set up to measure the audience traffic to your content and how they convert by contacting you

An executive summary is produced that outlines a traffic summary, and cost / lead (CPL) - benchmarks used to understand the ROI of your content development initiatives.

Additional audience development:

All audience members who visit your content will be captured and added to a retargeting audience. This audience can then be targeted with a nurture campaign