Heavy equipment OEMs and their dealers work with Big Clic to drive sales, expand territories, and recruit talent.
Having worked as a white-label agency for some of North America’s leading Heavy Equipment media brands, including magazines, websites, and trade shows, Big Clic has gained extensive industry experience that has allowed us to customize media solutions to meet client needs.
Heavy equipment OEMs and their dealer networks work with Big Clic to drive sales, expand territories, and recruit talent.
Big Clic focuses on various marketing objectives and continually refines our marketing strategies based on tactics that deliver the best results.
Marketing solutions address diversified objectives:
- Co-op marketing program
- OEM marketing
- OEM dealer recruitment
- OEM original parts
- OEM retail
- DMA-targeted marketing to drive new, used, service, rental, and parts sales
- Dealer territory expansion
- Dealer employee recruitment
- Automated conversion marketing
Additional services include:
- National and International marketing plan development
- CRM and marketing tech integrations
- Marketing automation
- Audience Network Development
Audience Development
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1st-party and digitally managed audiences are developed and optimized based on KPI conversion, and then remain managed for each of our clients across all in-demand channels and platforms.
Audiences are developed and segmented based on marketing objectives, e.g. new and used machinery sales, parts & service, etc.
All audiences are optimized based on KPI conversion.
Typical KPIs include: email and phone clicks, form submissions, online store purchases, contact us page views, ‘apply for financing’ downloads, dealer referrals, and conversion zone entries.
OEM benefit:
When working with dealers, we develop DMA-based audiences. These audiences can then be utilized for the OEM national brand marketing. Audiences include: competitive dealer geo-fences, competitive dealer and brand browsing audiences, dealer site retargeting, and dealer 1st-party audiences.
Dealer networks benefit:
OEMs onboard 1st-party audiences, and dealers can then access them in their DMA. Audiences include: web form and email inquiries, phone inquiries, trade show inquiries, and OEM site retargeting.
Net benefit:
The audience networks we developed empower the OEM and dealer to have highly targeted proprietary audiences that allow for:
- Advertising to prequalified audiences across all in-demand channels
- Advertising benchmarks for Cost / Click (CPC), Cost / Lead (CPL), Cost / Acquisition (CPA), Return on Ad Spend (ROAS)
- Measurable media buying
- Marketing plan development, budget allocation based on expected return
Co-op Marketing
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Co-op marketing programs are developed and executed on behalf of the OEMs, bringing value to the dealer networks.
OEMs and their dealer network receive a login to https://co-op.bigclic.com, where they complete their online campaign checklist.
OEMs are provided:
- Dealer program collateral
- Dealer commitment form
- Tiered pricing packages
- Dealer onboarding
- Ad development
- Dynamic template landing pages based on dealer product line: full-line, compact equipment, etc
- Audience development
- CPL tracking
- Dealer reporting
- OEM reporting
- Campaign archiving
Download Hyundai Construction Co-op Marketing Program
Download Hyundai Construction Co-op Marketing Overview
Download Hyundai Construction Co-op Marketing Commitment Form
To learn more, visit Co-op Marketing, MDF Programs
OEM Marketing
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Regional, National and International OEM awareness, lead generation and conversion marketing campaigns utilize audience development and KPI conversion tracking.
Campaigns typically fall into two categories: brand awareness and promotion.
To learn more, download the Hyundai Construction Omnichannel Marketing Proposal
OEM Dealer Recruitment
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Dealer recruitment campaigns help OEMs expand their dealer networks. Audience targeting includes onboarding 1st-party audiences comprised of dealer inventory decision-makers, retargeting of OEM dealer pages, browsing audiences, and geo-fencing of those who work at the target dealer locations.
To learn more, download the Hyundai Construction Dealer Recruitment Marketing Program
OEM Original Parts
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OEMs who want to ensure their equipment owners use OEM parts for their service needs utilize campaigns where Big Clic develops audiences comprised of those who browse keywords for aftermarket parts, aftermarket service, geo-fencing of aftermarket service locations, onboarding of customer 1st-party audiences, and retargeting of OEM parts and service pages.
To learn more, download the Caterpillar OEM Parts Marketing Program
OEM Retail
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OEM retail stores that want to drive measurable traffic to their locations utilize our competitive dealer geo-fencing to collect audiences and track them as they enter their retail locations. They also activate competitive dealer and brand browsing audiences to ensure that those searching for similar brands in the retail location see advertising across all in-demand channels.
To learn more, download the SANY Retail Marketing Program
Dealer
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Dealers work with Big Clic as an extension of their in-house marketing team.
Dealers also utilize their co-op marketing budgets directly.
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New location marketing
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Employee recruitment
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